Technology has become an instrumental part of everyday life in the 21st century. The internet and the smartphone are two of the most revolutionary technologies of this age. Not too long ago, people did not have to own phones as they were considered part of office equipment. But right now, this is not the case.
Using smartphones and smart devices is a norm since they can be used to facilitate an array of transactions including the paying for purchases, navigation, entertainment, communication, and as a source of information. The reliance on smart devices and the internet is so high in the 21st century that more than 50% of the world’s population has access to the internet.
Steve Lesnard is one of the professionals that has dedicated their careers to helping individuals and businesses understand how to leverage modern technology. People are turning to social media for communication and Lesnard believes that companies should follow suit.
According to Lesnard, brands and businesses need to adopt digital solutions such as the use of online platforms for marketing new products and services since can help a business reach a vast audience that’s available in these platforms. Lesnard believes that companies that are slow to adopt or embrace modern technology may end up missing on clients and sales, therefore, being detrimental to the enterprise.
When advertising on digital mediums, Lesnard’s advice to marketing teams is always to keep the marketing campaign simple. With this in mind, advertisements meant for digital mediums should prioritize articulating precise consumer benefits that arise from using a brand’s products or services. Lesnard also advises marketing teams always to offer their clientele new solutions during the marketing campaigns.
Lesnard believes that the simplification of a marketing campaign allows the marketing team to focus on the critical features of a product or service that are innovative and relevant. Products that have many features pose a marketing challenge since the team developing the product’s marketing campaign can have difficulties selecting the features to advertise. According to Steve Lesnard understanding, the consumer experience that a product or service needs to bring to life is vital in creating a suitable brand story.