Whitney Wolfe, co-founder of Bumble, has been in the news lately for showcasing her bold attitude openly in public when she advertised in the newspaper actively against the acquisition offer as well as the lawsuit by Tinder’s Parent company, Match. It is a well-known fact that Match is one of the leading conglomerates in the world of dating and is also the parent company of one of the most popular dating app known as Tinder.
Match has been trying to acquire Bumble for some time now as it has been gaining considerable popularity in the last couple of years. As of now, Bumble has more than 30 million members, and the count is increasing with every passing day.
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Whitney Wolfe started Bumble to help make dating scene more comfortable for women as most of the apps allowed both men and women to contact each other and start a conversation at will. Many women have complained that they feel humiliated at many of these dating applications when some of the male members ask those objectifying questions that are sexually harassing. Whitney Wolfe has experienced such humiliation herself at the dating sites and apps and thus, wanted to change the dynamics of the dating apps herself. Whitney Wolfe is the reason why Tinder was able to market itself so successfully in its initial days that led the foundation of its success later on. However, due to falling out with other co-founders, Whitney Wolfe left Tinder to start her own in 2014.
Whitney Wolfe has not helped in the building of Bumble one of the most successful dating app today but has also added two new unique feature in it recently that has added to the popularity of the app. Bumble app now has Bumble BFF and Bumble Bizz as well, which are used for making friends and for professional networking respectively. Whitney Wolfe believes that by adding these new features, she is helping the people to network with others more efficiently and making their social networking efforts more tangible. Match gave Bumble an acquisition offer of $450 million earlier that Whitney Wolfe rejected, and after that have been trying to acquire Bumble in any which way it can. It is for this reason Bumble recently posted an ad in the newspaper along with an open letter to Match. The message said that Bumble rejects Match offer and it is not intimidated by the legal threats, but in fact more determined.